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Tarla Makaeff

Writer/Fashion Designer turned Pilates-Yoga Instructor/Fit Model , Apparel & Fashion

Tarla specializes in Pilates-yoga, fit modeling, copywriting, and fashion design.

Tarla Makaeff's Bio:

Tarla Makaeff  CREATOR . DIRECTOR . PRODUCER 18 years experience as a creative director, writer, and producer providing peak performance through innovative, multidisciplinary agency, corporate, and entrepreneurial expertise. 5 years experience as a luxe footwear and handbag designer delivering a unique aesthetic through an unusual blend of business acumen, design ability, and unparalleled creativity. 4 years experience as a fit model contributing to fashion product development through fit evaluation and correction, an eye for construction, and knowledge of the apparel design intent. 1 year experience as a Third Generation Classical Pilates instructor and YogaWorks trained yoga instructor emphasizing a wellness focused lifestyle through an assessment and correction of functional habits with emphathetic understanding and open communication. ********** "What happens when you combine the creativity, marketing savvy and entrepreneurial prowess of Sex and the City's Samantha Jones with Carrie Bradshaw's passion for drop-dead high heels and bags? You get TARLA Couture, a new luxe line of fanciful and whimsical shoes and elegant handbags -- the brainchild of TARLA (first name only, please)." -COAST magazine (Read the article here on page 38 at: http://www.virtualonlineeditions.com/publication/?i=21657)   "One of the top 1% most viewed profiles for 2012." -LinkedIn **********

Tarla Makaeff's Experience:

  • Fit Model at LA and NY agencies

    2010 - Present

    Collaboration with clothing manufacturers and designers on fit, movement, and feel of garments as a live mannequin to ensure the perfect fit for their customers. Commendations: Hailed by clients as "The Body." Notable: Booked the first go-see ever attended with a denim client. Flown out of state to be a core model for seasonal fittings with a large, well-known women's apparel company. www.losangelesfitmodel.com

  • Chief Design Officer/Founder at TARLA Couture, Inc.

    2008 - Present

    Creative direction and lead design for luxe women's footwear and handbag collection, TARLA Couture. Initial sampling procured in Thailand. Handmade in Italy. Currently on hiatus. Commendations: Likened to "the creativity, marketing savvy and entrepreneurial prowess of Sex and the City's Samantha Jones with Carrie Bradshaw's passion for drop-dead high heels and bags" by COAST magazine. Notable: Featured in Orange County's luxury lifestyle magazine, COAST, in Fall 2009. Approached by a studio producer to be a cast member of a fashion based reality TV show. Spring 2010 line featured on red carpets including that of the Emmy's as well as on an HBO series, graced by starlets. Later that fall, served as the only designer to be invited by the Italian Trade Commission of New York and act as a US delegate in one of Milan's most prestigious fashion events and galas. www.twitter.com/TARLAcouture

  • Managing Partner/Founder at Fusura Creative, Inc.

    2002 - Present

    Creative direction of all of Fusura Creative's advertising, marketing, and PR campaigns. Locations: Los Angeles, San Francisco, Miami Beach, and Newport Beach. Commendations: Deemed the "Shakespeare" of copywriting by clients. Notable: Developed and grew client relationships, most notably a 7+ year account with the largest accounting and business management software company in the world, working with 8 divisions and 20 product lines. Returned exceptional results for brands including 15%+ direct response rates, 10 times the registration rates, 3 times the anticipated revenue, and industry awards, often the strongest achievements in clients’ histories. Executed creative campaigns for over 50 clients in 30+ categories, over 400 distinct projects per 12 month period since Fusura Creative's inception, and a developed 3,000+ project portfolio. www.FusuraCreative.com www.copywriterlosangeles.com

  • Actor at LA agencies

    1994 - Present

    Appearances on mainly TV, some film as well as on stage. Notable: "The Bold And The Beautiful" body/stunt double. "€œDiagnosis Murder" hand double. Improvisational sketches at the L.A. Connection Comedy Theatre, home to famous alumni.

  • CEO/Co-Founder at Hera Couture, Inc.

    2005 - 2008

    Creative direction and lead design of Hera's upscale women's shoe collections adorned in Swarovski crystals and handmade in Brazil.

  • Senior Copywriter at HWB, LLC

    1999 - 2002

    Lead copywriting of impactful promotional, marketing, and advertising pieces for clients in diversified industries.

  • Copywriter at The Regan Group

    1996 - 1999

    Single-handed writing of strategic entertainment marketing campaigns and management of the design team.

  • PR Executive at PR, Inc.

    1995 - 1996

    Support of the PR team in the development and implementation of internal and external communications for this anti-tobacco activist company.

  • Intern at Bell-Phillip Television Productions, Inc.

    1994 - 1995

    Contribution to the day-to-day operation of the production and publicity offices of the CBS Emmy Award-winning "The Bold and The Beautiful."

Tarla Makaeff's Education:

  • Concentration: Tarla Makaeff holds a Bachelor of Arts (B.A.) in English (Writing emphasis) and a Minor in Theatre.
    Activities: She graduated in 3.5 yrs at age 20.

Tarla Makaeff's Interests & Activities:

Recently, Tarla Makaeff formed Hottie Pilates Body and 108 Love Yoga to share her love of these disciplines with others. In her spare time, she helps to shape the fashion industry as a style influencer on the latest trends, contributing to the look and voice of many fashion publications. She shares her expertise as a Glamour GlamSpotter, Allure Beauty Enthusiast, InStyle Trendsetter, and as an ELLE Inner Circle panelist. She is also a member of Amnesty International, Sigma Tau Delta (International English Honor Society), and SAG-AFTRA. She has received the following awards and honors: The USCA Best of Beverly Hills Award--2011, 2012, 2013, 2014, The World Wide Web Awards, Silver Award--2008, PIXI Awards--2003 and 2004




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